This is an edited-down version of a case study I worked on and presented to a client in my senior year of college. The client was a “boutique DIY studio” based in a middle class neighborhood in Philadelphia that offered hands-on classes to customers looking to create DIY home decor from raw materials. Within the case study, my teammates and I presented KPIs, a mockup social calendar, sample posts, and competitive analysis to help refine the client’s social media strategy.

This presentation has been edited to remove all logos and references to clients and competitors’ names.